Technical SEO Audit
Test the mobile-friendliness of your website using the Mobile-Friendly Test Tool
of Google Search Console. Some quick tips Increase font size, Compress images, Use AMP
Multiple versions of the site:
Make sure Google indexes only one version of your site and all other versions redirect to that version only.
Website loading speed:
Check website load time using Google PageSpeed Insight.
Create and submit XML sitemap. The sitemap should only contain status code 200 URLs – no redirects, 404s, or non-canonical URLs should be in it.
Not found (404)
Canonical Tag Issues:
Internal Linking Issues:
Orphaned pages, Pages with high click depth, Errors
Indexed Versus Submitted Pages
Check disallowed and allowed paths are in accordance with your plan
Make sure your Google Search Console shows zero coverage “error” and “valid with warning” issues. Additionally, try to optimize the score in the Google Lighthouse
Google Site Command:
Gives an approximation. An extremely low number represents an indexing blockage issue and an extremely high number hints canonicalization is allowing duplicate URLs.
All of the website URLs should use HTTPS. if any URL uses HTTP, use 301 permanent redirects to fix that issue.
to find broken links
Average Organic search traffic
Internal links, Each page shows breadcrumbs, consistent URL structures, Pages and content are grouped topically, Useful Navigation menus that improve UX, Users can reach to any page with a few clicks (usually three), Topic Clusters
Schema isn’t a mandatory thing but if you use it, make sure it is set up properly. Use the Rich Result Testing To
ol and Google Search Console. Visit the “Enhancements” section of Search Console including the “Unparsable structured data” report. Not having this section in the search console means there is no related issue. You can also use Google’s structured data testing tool
: Check the “Security Issue” in the Google search console i.e. Security & Manual Action > Security Issue
On-Page SEO Audit
Check for Keyword cannibalization in Google Search Console.
Identify (Normally done by the site owner), redirect (301) or, delete (410) of unwanted pages on your website.
Check for duplicate metadata, availability, and length of metadata used.
Internal duplicate content:
to check internal duplicate content.
Featured Snippet opportunities:
Mobile-optimized content, HTTPS, H2-H3, Short answers (42 words), Outbound links
Modern copywriting practices:
Very short introductions, Small paragraphs, Lots of subheaders, Visuals, images, and video
Social Media Integration
Off-Page SEO Audit
what keywords the site’s main competitors are ranking for? patterns in the pages that are ranking, who’s linking to those pages.
: spammy, low quality, irrelevant and unethical backlinks should be singled out through a backlink audit
Links should come from a variety of sources. Getting too many links from too few types of websites is unnatural.
Suspicious Backlinks should be disavowed
Tools for SEO Audit
Integrity (for Mac users) and Xenu Sleuth (for PC users).
Google Tag Manager.
Google Tag Manager Chrome Extension.
Annie Cushing’s Campaign Tagging Guide.
Google Analytics (if given access).
Google Search Console (if given access).
Bing Webmaster Tools (if given access).
You Get Signal.