lead generation is the initiation of consumer interest or inquiry into products or services of a business. The process involves attracting and converting strangers and prospects into someone who has indicated an interest in a certain company’s product or service.

Challenges
Lack of data
Lack of insight and knowledge
Prospects Ignoring Your Calls
Inability to Reach Decision Makers
Poor Quality Lead Database
Lack of tracking and evaluation
Lack of resources
Converting Leads into Customers