PPC or, pay-per-click is a part of digital marketing in which advertiser pays a publisher each time one of their ads is clicked. In PPC model, the advertisers buy traffics rather than earn them organically.

Challenges
Specialized Skills required
Finding the quality and quantity of keywords
Determining optimum Bid price
Creating a standout ad copy
Appropriate Audience Targeting
Choosing the right channel/channels
Tracking and reporting the Results
Landing page optimization
Knowing the Competitor’s strategies
Optimizing the Ads
Achieving high-quality score
Being on the first page of the search result

Monthly PPC BudgetMinimum charge% On Monthly BudgetApplicable Charge
≤ $5000$20010%Higher of Minimum and Percentile
$5001 - $10000$5007.5%Higher of Minimum and Percentile
$10000+$7505%Higher of Minimum and Percentile

Paid Advertising Campaigns Cover the Following Channels
Google Search and Display Ads
Google Shopping ads
Facebook Ads
Instagram Ads
YouTube Ads
Bing Ads
Twitter Ads
LinkedIn Ads
Amazon Ads